Case Studies
Previous Projects
Sanderson Recruitment
Global Recruitment Agency
Streamlined operations, reduced inter‑business friction, and led a unifying brand refresh including global office refurbishments. This strengthened brand consistency and has driven a lasting impact, including improved customer acquisition and a higher Net Promoter Score.
Kitchens International
Luxury Kitchen Retailer
Delivered curated, niche events that drew high‑value prospects into showrooms for genuine relationship‑building. This approach strengthened customer engagement and accelerated sales conversion by generating consistently warm, well‑qualified leads.
MGM Timber
National Builders Merchant
Strengthened and unified a national builders’ merchant by defining a clear market differentiation strategy, expanding the product offering, and delivering a comprehensive brand refresh, including immersive brand experiences across its nationwide branch network.
Testimonials
Jon Ball, CEO
"Sanderson sought support at a pivotal time, having become a group of successful yet fragmented businesses.
Annie identified a simplified operational model, which was introduced to improve efficiencies and reduce friction. She then followed this with a brand refresh that unified several business units and re‑launched Sanderson with renewed clarity. This refreshed brand was rolled out across all advertising, marketing channels, and, critically, our global offices, ensuring a consistent and compelling brand experience for employees, suppliers, and customers.
The impact has been long‑lasting—six years on, the benefits remain evident. Annie genuinely added value to our business, contributing to increased customer acquisition and an improved Net Promoter Score".
www.sandersonplc.com
Sanderson
Ross Craig, Head of Marketing
“Annie launched a series of niche events to draw in prospects to our luxury Kitchens International retail showrooms.
These were highly successful invite-only events, delivering exceptional brand sentiment for KI, improving our client engagement and building more profitable relationships for our business”.
www.kitchensinternational.co.uk
Kitchens International
Jim Savage, BOD
“Annie delivered a comprehensive brand refresh for MGM Timber to showcase an expanded product offering and consolidate our extremely high customer perception.
The most significant impact was achieved through the transformation of our customers’ retail experience. The refreshed brand drove a significant refurbishment of our retail branch network, which has increased footfall and generated a higher average order product mix - and value”.
www.mgmtimber.co.uk
MGM Timber